THRIFT
A change of outfit for a local clothing retailer
Thrift is an independent, vintage clothing and streetwear brand based in Huddersfield town centre.
Established in 2020, the original identity was almost a direct imitation of the renown Levi’s logo and
played upon the rugged aesthetics associated with the brand.
Established in 2020, the original identity was almost a direct imitation of the renown Levi’s logo and
played upon the rugged aesthetics associated with the brand.
The following year I decided to rejuvenate the stores image with a full rebrand. Kicking things off with the introduction of a quirky new logo and brand mascot, a hip and charismatic vector illustration of the store’s owner. Bringing a new level of energy to the brand using accompanying illustrations of t-shirts, trainers & accessories.
The introduction of a new colour scheme and typography allowed the business to establish its own aesthetic and style, much like customers will continue to do when shopping from Thrift in the future.
